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Our Origin Story
As a child, my father would share an affirmation that nourished my self-esteem. Every time we would speak, he would greet me with the phrase "Unique & Lovely."
This affirmation encouraged me to revel in my uniqueness and understand that what made me different made me special.
As I grew, I saw an increased need for this message to be shared with women that looked like me.
In a society that praised sameness, I was determined to encourage others to choose to stand out, and thus Unique & Lovely was born!
Unique & Lovely is a Black woman-owned fashion and lifestyle brand offering wearable reminders of self-love through empowering apparel, affirming accessories, and uplifting stationery that honor the lived experiences of women and people of color.
Our Mission
To create wearable reminders of self-love that affirm identity, uplift spirit, and celebrate individuality.
Our Vision
At Unique & Lovely, we envision a world where every women sees her uniqueness as her superpower.
By turning affirmations into wearable reminders of self-love, Unique & Lovely aims to spark a shift in how women especially Black and Brown see themselves.
Our Values
At U&L, our values are rooted in self-love, authenticity, and empowerment. We created these commandments to inspire you on your journey, reminding you that you are worthy, capable, and uniquely you.
Unique & Lovely Commandments:
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Embrace your Uniqueness
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Radiate Confidence
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Lead with Love
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Celebrate Every Victory
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Lift Others as You Rise
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Speak Life into Yourself
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Honor your Journey
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Shine Without Apology
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Be Authentically You
These commandments are more than words, they're a way of life. Choose to live boldly, love yourself fiercely, and remember: you are Unique & Lovely.
Our Creator
On the interwebs I go by Jus Muhree. In real life, I am known as Jeslyn. I am a selectively social introvert that decided to use my self-taught design skills to create graphic tees, stationery, and accessories that celebrate the thing that makes each of us special, our uniqueness.
I spend most of my time behind the scenes consulting with fellow entrepreneurs; however, when the stars are aligned just right, you might catch a glimpse of me in the flesh.
Download my full Creator Bio Here
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