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Our Origin Story

As a child, my father would share an affirmation that nourished my self-esteem. Every time we would speak, he would greet me with the phrase "Unique & Lovely."

This affirmation encouraged me to revel in my uniqueness and understand that what made me different made me special.

As I grew, I saw an increased need for this message to be shared with women that looked like me.

In a society that praised sameness, I was determined to encourage others to choose to stand out, and thus Unique & Lovely was born!

Our Mission

To inspire confidence and self-expression by providing empowering apparel, affirming accessories, and uplifting mantras that celebrate individuality and transform self-perception, especially for women and people of color.

Our Vision

At Unique & Lovely, we envision a world where individuality is celebrated, and everyone is empowered to embrace what makes them different.

By harnessing the power of affirmations, we aim to foster a culture of self-love and representation, reshaping how women and people of color see themselves—one empowering product at a time.

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The Creator

On the interwebs I go by Jus Muhree. In real life, I am known as Jeslyn. I am a selectively social introvert that decided to use my self-taught design skills to create graphic tees, stationery, and accessories that celebrate the thing that makes each of us special, our uniqueness. 
 
I spend most of my time behind the scenes consulting with fellow entrepreneurs; however, when the stars are aligned just right, you might catch a glimpse of me in the flesh. 

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