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Our Origin Story
As a child, my father would share an affirmation that nourished my self-esteem. Every time we would speak, he would greet me with the phrase "Unique & Lovely."
This affirmation encouraged me to revel in my uniqueness and understand that what made me different made me special.
As I grew, I saw an increased need for this message to be shared with women that looked like me.
In a society that praised sameness, I was determined to encourage others to choose to stand out, and thus Unique & Lovely was born!
At Unique & Lovely, we believe that your story is your superpower. As a Black woman-owned fashion and lifestyle brand, we're dedicated to celebrating and honoring the lived experiences of women and people of color.
Our empowering apparel, affirming accessories, and uplifting stationery are designed to be tangible reminders of your self-worth and a celebration of who you are.
Our Mission
To create wearable reminders of self-love that affirm identity, uplift spirit, and celebrate individuality.
Our Vision
To ignite a global movement of self-love that empowers every woman to recognize her uniqueness as her greatest strength


Our Values
At U&L, our values are rooted in self-love, authenticity, and empowerment. We created these commandments to inspire you on your journey, reminding you that you are worthy, capable, and uniquely you.
Unique & Lovely Commandments:
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Embrace your Uniqueness
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Radiate Confidence
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Lead with Love
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Celebrate Every Victory
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Lift Others as You Rise
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Speak Life into Yourself
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Honor your Journey
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Shine Without Apology
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Be Authentically You
These commandments are more than words, they're a way of life. Choose to live boldly, love yourself fiercely, and remember: you are Unique & Lovely.
Our Creator
On the interwebs, I go by Jus Muhree; in real life, I'm most commonly known as Jeslyn. I'm a creatively driven, selectively social introvert who used my self-taught design skills to create wearable reminders of self-love, be it affirming apparel, empowering accessories, or uplifting stationery.
When I'm not designing, I consult with fellow entrepreneurs, using my expertise in content strategy to craft clear, engaging messaging.
My mission is to blend creativity with purpose: to uplift and empower you to live out your radically authentic truth, because what makes you unique is truly what makes you lovely.
Download my full Creator Bio Here

For more Unique & Lovely content:
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